Seth has one of the most-loved marketing blogs on the internet, has penned more than a dozen bestselling books and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following, preferring to be discovered virally.
I love that!
I recommend you read anything he produces. If you need a starting point I suggest:
- Permission Marketing
- The Dip
- Purple cow
- Really... anything he writes tends to be worthwhile.